Advantages of Email Marketing

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They can be either ask the customer for feedback on their experience with your website or it can be asking the customer to leave a review. These emails are more important for your team. Customer feedback is valuable in improving your business operations while reviews can help build brand authority for SEO. You could also use a market research metric called Net Promoter Score or NPS which asks customers to rate your service on a scale of 1 to 10. 10. Company Story screenshot of a company story email One of the great things about email marketing is that you can connect with your customers directly and with company story emails, you are able to create a deeper emotional connection with your customers.

Company story emails can be brief facts about how your company started or maybe glimpses of the current operations like how products are made or a look at the people behind it. Email marketing is popular with companies for the following reasons: An exact return CY Lists on investment can be tracked. It has been proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective marketing tactic. Compared to traditional mail, email marketing is cheaper and faster than traditional mail. Traditional mail requires time for producing the artwork, printing, addressing, and mailing.




Email provides a cost-effective method to test a variety of marketing content. This includes visual creative, marketing copy and multimedia assets. The data gathered by testing in the email channel can then be used across all channels of both print and digital marketing campaigns. Advertisers can reach substantial numbers of email subscribers who chose to receive email communications on subjects of interest to them. If compared to standard email, direct email marketing produces higher response rate and higher average order value for e-commerce business. Disadvantages of Email Marketing The mail can be classified as spam.