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From audio and video, question and answer platforms to social platforms, various knowledge products have become common in the market. The current mainstream paid knowledge products are presented in the form of courses and articles. Although the density of knowledge is high, it requires greater concentration and consumption of learners. However, in time outside of study and work, in fact, It's hard to do that.
The anxiety of knowledge acquisition makes users eager to use all kinds of time to input information, and the traditional form of payment for knowledge requires a lot of energy, causing a great sense of fatigue. These two factors make users begin to try to obtain information from Indonesia Telegram Number Data chats and conversations. knowledge and can more easily obtain needed information. When do you listen to podcasts? What podcasts are you listening to? Overall, podcasts take up fragmented time of users.

According to the survey, commuting, doing housework and before going to bed are the main scenarios for listening to podcasts. Different scenarios also have different topics and knowledge density of podcast content. In low-concentration scenarios such as driving and doing housework, users are more likely to choose more relaxed wet content; in more immersive listening scenarios such as commuting and before going to bed, users tend to listen to more in-depth and informative podcasts.
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