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For example, you can recommend products at the top of your web page to help them navigate to the products they want. Ecommerce programmatic advertising examples and strategies First-party data and programmatic advertising go hand-in-hand. That’s because programmatic advertising platforms, like AdTechFX, use your first-party data to help you launch personalized and highly-targeted ads that reach and convert your target audience. Keep reading to check out our top ecommerce programmatic advertising examples below to inspire your strategy. 1. Launch product ads across multiple channels and platforms One of the biggest benefits of implementing a programmatic advertising campaign is that it can help you reach your audience on a larger scale.
That’s why launching product ads across multiple channels and Chinese Australia Phone Number List platforms is first on our list of ecommerce programmatic advertising strategies. Programmatic advertising enables you to streamline purchasing ad space, which means you can buy ad space across multiple platforms and channels, including social media, websites, connected TV (CTV), and more, in no time at all. Promote your products across a handful of platforms to reach more members of your target audience, increase your brand awareness, and, most importantly, sell more products. 2. Implement remarketing ads to promote your products to consumers who already showed an interest in them A programmatic advertising strategy can also help you launch effective remarketing campaigns across multiple platforms.
Consumers don’t usually make a purchase the first time they interact with a brand. For example, they may visit some of your product pages on your website after they find your site on Google. Then a few days later, they may scroll through your social media carousel ad to browse more of your products. launch remarketing ads to the consumers who already showed an interest in your products across multiple platforms, so you can always reach them where they spend their time. 3. Experiment with different ad formats to showcase your products Programmatic advertising also enables you to create various types of ads, like videos, banner ads, display ads, and more.
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