The entire purchasing path .

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Don't know how to introduce new changes in your business Contact us! Increasing the role of Demand Gen and Performance Ma campaigns in Google Ads accounts Demand Gen ads have access to more inventory, can show ads on Shorts, and offer the option of automated bidding strategies. When preparing strategies for Google Ads in , take into account Demand Gen campaigns, which can be a kind of bridge between sales and image activities. In the case of the wellknown Performance Ma campaigns, we can epect further functional improvements especially automatic ones. This is to encourage advertisers to use this solution. By putting work in the hands of AI, we increase the essence of how Google algorithms work. However,


we should control this system and not give it complete power. Consent Mode V and own data We only have time until March ,  to prepare for the latest requirements of the Digital Markets Act. If you still want to fully use the Google Marketing Platform Middle East Mobile Number List advertising tools, you must introduce the vs consent mode on the website and application if you have one, i.e. the socalled ConsentMode v . At the moment it is available in two versions: basic and advanced. Source:





Google Support and adequate Failure to implement this solution may result in blocking all remarketing activities and even conversion tracking. Therefore, if you still want to effectively optimize your paid campaigns, you must adapt to the prevailing rules . Users' choice about how much they want to be monitored poses new challenges. Companies should continually develop their customer databases, and the importance of having your own information will continue to increase. So it's worth taking care of your data resources now! Tik Tok Ads Shopping and Social Commerce  will be a breakthrough year for the role of social media in generating revenue in ecommerce , mainly thanks to TikTok .