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Plenty of more niche or micro influencers worth exploring for brand partnerships during this year’s Women’s World Cup. Top tip: Our ultimate guide to influencer marketing will tell you all you need to know about striking up brand partnerships that will offer the best possible return on investment ROI. Make your messaging inspirational AND playful This year’s World Cup offers a great opportunity to create campaign messaging that serves as a real catalyst for positive change, while inspiring a whole new generation of empowered female sporting professionals. To win over your audience, you need to strike the balance between impactful, inspirational, and playful content. Remember, you can convey a meaningful message while
still tapping into the giddy excitement of the beautiful game. Brands that achieve this balance are likely to score the best results. U.S. Soccer’s World Cup marketing campaign, for instance, sports the inspirational bilingual tagline, “Always B2B Email List Possible/Todo es Posible”. This high-level campaign will see a host of lively visuals published across channels to create meaningful engagement with a young multicultural fanbase. In addition to its impactful and inspirational messaging, the campaign’s tone sports an exciting and lighthearted feel that highlights the fun-filled nature of the tournament. Top tip: Listen to our definitive podcast on the Art of Digital Copywriting for niche tips and advice on striking the perfect balance with your
marketing messaging, campaigns, and communications. Final thoughts “This year’s Women’s World Cup can be a catalyst for change, with brands and media owners playing a critical role.” Think with Google While we’ve yet to see the full impact of these inspirational marketing campaigns, one thing’s for sure: the Women’s World Cup is packed with brand-boosting marketing opportunities. With the right messaging, you can boost your brand awareness by riding the crest of this ever-growing sporting wave. Choose messaging that is
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發表於 2024-2-22 19:06:22
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