At the heart of all these trends is

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The user’s desire for a customized, productive experience on your website. It’s not just about having a website anymore. It’s about providing a unique digital experience. And if you want your digital experience to win out over your competition’s, you’re going to need to seize every opportunity for creativity. Email marketing trends Key Takeaways Use AI and subscriber data to create highly-personalized emails Leverage automation to create strategic touchpoints Make your emails interactive experiences *Insights from Emily Sybert, WebFX’s Internet Marketing Consultant – Email Specialty 17.


Use AI and subscriber data to create highly-personalized emails Brazil WhatsApp Number Data Gone are the days of adding subscribers’ names to emails and calling them personalized. To cut through the noise and stand out in inboxes, you need to create hyper-personalized emails — and using subscriber data in conjunction with AI can help. First-party subscriber data can provide a host of valuable information — like previous purchases and interactions on your site — that you can use to segment your email list. In addition to using AI to make sense of subscriber data, you can use tools like ChatGPT to craft personalized content for your campaigns. gif of email showing personalized products 18.





Leverage automation to create strategic touchpoints With automated email sequences, you can connect with contacts at each phase of the sales journey. The best part — once you set up your automated campaigns, they’ll work in the background, driving engagement and conversions, even when you’re offline. Some examples of automated email sequences to use this year include: Welcome and onboarding emails Cart abandonment emails Birthday and anniversary emails Purchase notifications and related product emails Survey and feedback requests Incorporating automated drips in your email strategy is an easy way to keep in touch with subscribers and encourage conversions. 19.