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Some marketers even deny its existence.  you have dealt with the term so far - if you practice keyword cannibalism, this can become a crucial problem for your Google ranking.< /span> Now the bad and good news at the same time: You are to blame, but you also have it in your own hands. We reveal the secret behind the mysterious buzzword and clarify what lies behind keyword cannibalism and how you can efficiently protect your company websites from it in the future. Our team has written the ultimate guide to strategic keyword analysis.

Here you will find out on 35 pages how to find the perfect keyword and how to integrate it into the website construct - click here and download! TABLE OF CONTENTS What is keyword cannibalism? Keyword cannibalism is Phone Number List synonymous with the term “SEO over-optimization”. It means that several web pages of a website have been optimized for one and the same keyword or a keyword combination. This approach is harmful if the affected websites follow the same intention, for example by covering the same point of the customer journey.



This makes the operator itself the biggest competitor. What is not a keyword cannibalism? Keyword cannibalization does not occur if there are different intentions hidden behind the pages. This is the case, among other things, if you publish an informative blog post about a product or a sales page that serves the transaction instead of providing information. Since the Google Penguin update, the search engine giant has been able to determine the search intention of the user but if this is not formulated in a sufficiently recognizable way, it is possible that two results will be displayed.