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Lists by location . Does your company have multiple locations? Consider segmenting your lists based on location. Behavior Lists . You can also segment your contacts based on specific behaviors. For example, maybe someone takes a desired action on your website and you want to send some follow-up emails. Understand and create active lists in HubSpot Within HubSpot, there are two types of lists you can create. Active lists. Active lists are automatically updated based on changes to contact or company records based on that list's criteria.

For example, if you create an active list to track all newsletter subscribers, that list will continue to grow as new contacts sign up. Another example of an active list would be a list of current clients. Static lists. Static lists are exactly what they sound like, they are static. Which philippines photo editor means they don't automatically update as new contacts fit the criteria they're based on. An example of a static list would be a contact list that will only be used for a specific email and probably never again. You don't care if this list is updated over time.



You only need it for one purpose. Another example would be a static list that represents an import of contacts that you made on a specific date for a specific need. As you monitor the health of your email lists over time, consider having negative lists that track: Unsubscribed contacts hard rebounds Contacts who haven't interacted with your email in a while Contacts that need to be deleted These types of lists will help you keep a better eye on your email lists over time. It's especially important to monitor unengaged contacts and remove them when necessary.