Understand the best way to use the sales funnel in your company

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The inboud process has a direct connection with the concept of the sales funnel .

It is through this concept that you will be able to guide your customer on their purchasing journey, using targeted content to guide them to the closing stage.

The first stage of the sales funnel, called the top, represents all co Chinese Overseas Asia Number Data nsumers who have a certain problem, but do not understand exactly what it is.

Through more conceptual content you will help these leads find and recognize their problem.

The second part or middle of the funnel are leads who already have a slightly clearer idea of ​​what their real problem is, but have not yet raised possible solutions or defined what action will be taken.

At this stage, it becomes essential to deliver quality content that leads the customer to see your company as a solution.

This content is much more explanatory and instructive than conceptual, generally giving tips on how to perform something or some task.

The third and last part of the sales funnel is the bottom, this stage boils down to converting leads into opportunities, that is, it means that the potential customer is in the purchasing phase, and you need to carry out some actions so that they can make the purchase. hand (place the order to purchase the product or service).

The content used at this stage is more focused on the company's offers and the advantages of obtaining the product/service.

However, to carry out this task accurately it is necessary to define the profile of your customer (persona) who is your potential buyer, then design your purchasing journey and, finally, create suitable content for each stage and type of demand.

Fundamental concepts for your online marketing strategy

Now that you understand the concepts of inbound marketing and sales funnel, it's time for you to follow 3 strategies related to these concepts to apply to your company and obtain great returns.

See how to achieve more results with a digital marketing strategy:

1. Marketing automation
For those who want to know how to achieve more results with online marketing strategies, a technique widely used alongside the inboud marketing strategy is automation.



Being able to optimize processes, it helps to disseminate the content created in a personalized way.

Marketing automation is basically about creating automated nurturing flows, in which you can interact with people at each stage of your sales funnel.

For example, for users who are in stage 1, learning and discovery, you can increase their knowledge and interest in the topic through content that shows your authority within your segment.

For a person who is in stage 2 of the funnel, problem recognition, you can help them identify the problem and show how it can impact the business.

In step 3, solution consideration, you need to create a sense of urgency for the solution and show possible solutions, including your service and product.

In step 4, it's time to show what makes your product or service different and how it can solve your lead's problem.

Finally, in step 5, after closing the sale you need to monitor the customer's first experience with your product or service.

Carry out post-sales work to avoid possible cancellations and create demand for upselling (a technique used to make the customer buy more).