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So how do you get consumers to click on your page instead of others If you want to improve your clickthrough rate CTR take the time to add meta descriptions to your website pages. A quality meta description can have a significant impact on the flow of visitors to your website. Even if other sites are higher in the search results page SERP a meta description can make your content more visible and easier to find on the Internet. What are Meta Descriptions The meta description summarizes the content of the website. It provides additional information in addition to the title and URL such as the main points of the article. Bu do much more. They provide an additional opportunity to further promote your business and optimize your website . Why are meta descriptions important Meta descriptions help users quickly decide whether they want to click on a link to your website. A users decision to click on your website depends largely on how well the meta description matches what they are looking for.


For example if a person is searching for information about online sales they are more likely to click on a link that includes a meta description about online sales than a link that does not. And it goes wit phot editor hout saying that a user is even less likely to follow a link that does not include a meta description at all. Using meta descriptions is an important part of an effective search engine optimization SEO strategy. Once it appears in the SERPs its important that your website attracts attention and interest from your target audience and encourages them to follow through. Quality meta descriptions improve visibility and click potential. Watch out... When thinking about how to create a highquality meta description for your website its worth keeping in mind that Google can rewrite shorten or even completely replace your meta descriptions. These changes depend on a few different factors such as the type of device used to search. CHECK OUT RANKTRACKER ALLINONE PLATFORM FOR EFFECTIVE SEO OPTIMIZATION The foundation of every successful business is a strong SEO campaign.



But with the myriad of optimization tools and techniques out there it can be difficult to know where to start. Well fear not because I have just the thing to help you. Introducing Ranktracker an allinone platform for effective SEO optimization. We have finally opened the registration for Ranktracker absolutely free CREATE A FREE ACCOUNT Or Sign in using your credentials Google is slightly less likely to rewrite meta descriptions that truncateImage source ahrefs However this does not mean that meta descriptions should be excluded. Google will usually still use a lot of your content so you should take the time to ensure that your meta description is of the best quality and userfriendly which will improve your CTR. However not everyone uses Google as their primary search engine so its always worth putting the time and effort into creating a quality meta description. For example if someone is looking for virtual office phone services .