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What Motivates IT Specialists Besides Money: Experience of Leading US and Bel...

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發表於 2024-11-10 12:43:15 | 只看該作者 回帖獎勵 |倒序瀏覽 |閱讀模式
All IT specialists can be divided into two categories:
1) Those who came to IT virtual phone number service because they admire computers, code and everything related to it;
2) Those who came for the IT salary.

Both categories value themselves, their time and love their work.

How to motivate employees to work as productively as possible in the interests of the company? You can't do without the help of the employer. The strategy: "I pay them - so let them work" makes sense from a market point of view, but it rarely works in IT, because the psychology of work in this niche is something more. IT companies are in a permanent race for the best developers, offering high rates, expanded and unacceptably expensive for the real sector social packages. Some employees expect at least 100% coverage of medical expenses for themselves and their families and help from the company with buying housing, and for others it is enough to hear from the boss: "Friend, I am so proud of you!"

In fact, among employees there are only a few who are really satisfied with a bonus and being left alone. Today, people value involvement, a sense of belonging, and the understanding that they are truly part of a team.

What methods do large IT companies use to reward employees?
The roots of the modern system of non-material motivation were formed simultaneously in different places - in the USSR (certificates, badges, challenge banners and honor boards, travel vouchers and apartments out of turn) and in the USA (titles of the best workers, insurance, business class on the plane, etc. ). But in the USA, more emphasis was placed on the motivation of the individual. The honorary title of a shock worker and a publication in the local newspaper about the best harvester are, of course, nice. But good insurance, lunches at the company's expense and the prospect of getting help in buying your own home are much more motivating for a person to be productive at work, to hold on to it and, ultimately, to be grateful to the employer. When a person is taken care of, he gets used to good things and no longer wants to leave a cushy job.

Non-material motivation
How does this happen in the US?
Google is a role model for other IT companies and a dream for thousands of IT professionals around the world. It's not just about the salary and prestige, but also about the perks employees receive:
- free meals
- assistance to employees' families after the death of the latter (half the salary for a spouse and $1,000 per child per month until the age of 19 or 23 if he or she is studying in college)
- equipped playrooms
- free: cooking classes, laundry, gyms, swimming pool and massage therapist, kindergarten for employees' children
- the opportunity to devote 20% of their working time to their own projects
- a charming bonus: the opportunity to come to work with their pets.




Google - the best social packages for IT specialists
Apple , also one of the giants of the IT market, focuses on:
- medical insurance (a very wide range - with the opportunity to contact any specialists, get help from a nutritionist, reproductive specialists, acupuncturists, massage therapists, and not only employees, but also their families);
- paid leave to care for sick relatives;
- ongoing training courses and seminars in professional areas, personal finance, the opportunity to receive paid education);
- compensation for charitable donations and volunteer activities of the company;
- personal discounts for employees in the company's stores.

Motivation in IT companies using Apple as an example
Microsoft rounds out the top three American IT giants . The company was one of the first to offer its employees various bonuses, including the purchase of shares on favorable terms (with a 10% discount), food, and other "goodies." Employees can count on:

— health insurance and the opportunity to receive up to $1,200 annually to reimburse expenses related to health improvement, sports, financial consultations and other useful expenses;
— regular training within the specialty and related;
— 15 days of vacation, 10 days of sick leave, 2 personal days off plus additional rest and vacation programs;
— maternity leave — 20 weeks and 12 weeks of maternity leave;
— financial support for employees and their children for education, including colleges;
— volunteer program and donation programs;
— a standard set of office "goodies" - free drinks and snacks, break rooms, games.

LinkedIn is a well-known developer of a professional social network, whose employees are offered:
- comprehensive insurance programs;
- compensation for maternity and parental leave, as well as expenses for IVF and adoption;
- compensation for expenses on caring for children, elderly relatives, pets;
- payment for fitness classes, massages, cleaning in employees' homes, assistance in repaying student loans , etc.
- discounts on various products, including Microsoft products, Premium and LinkedIn Learning subscriptions.

Motivation in IT companies using LinkedIn as an example

Netflix is ​​a company widely known around the world not only for its products, but also for the good working conditions of its employees:
- free lunches;
- maternity leave up to 12 months and paternity leave
- unlimited vacation days, within reason;
- health, vision and dental insurance
- company promotions for employees at a discount;
- its own 200-seat cinema;
- discounts on mobile phones.

Motivation in IT companies using Netflix as an example
Airbnb (San Francisco) offers: - Flexible scheduling - Travel reimbursement (up to $2,000 per year) - Health insurance (full coverage for employees, 25% coverage for dependents) - Paid volunteer time - Up to 22 weeks of paid maternity leave for women, up to 10 weeks for men - Free meals and paid commute (or the ability to work remotely)






Motivation in IT companies using Airbnb as an example

Facebook provides employees with: - Health insurance (for employees and their families); - $4,000 for the birth of a child and up to $3,000 in child care support; - Free meals; - Gym membership; - Benefits for medical care, including vision and dental; - Up to 16 weeks of paid maternity and parental leave, plus reimbursement of adoption expenses; - 21 days off and unlimited sick leave.
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