Social media management: internal or external?

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You continue to torment yourself. Wondering if outsourcing your social media marketing is best for your business. Well, that's normal! To find an answer it is essential to ask the right questions. Let's see immediately which are the most important.1. How much time should I dedicate to social media management?Time is the main reason why companies outsource activities on their social networks.Taking care of it isn't just about scheduling posts and managing the community, but also about isten to discussions about your brand. This point is often overlooked. Monitoring  mentions of your brand serves to capture honest feedback, objective information and have a  clearer understanding of how others interact with your products or services.


This is proper  management of your brand reputation. Really Special Data useful. That said, it's an incredibly time-consuming and laborious task.Monitor conversions generated by social traffic. Did you know that from Facebook it is now possible to track  the conversions that occur thanks to your site? A true Digital Strategist knows these tricks and knows how  to quantify the increase in sales and contacts coming from this channel.Continuously test new methods to generate leads. It may seem obvious to you, your goal is to  generate interest and... turnover! Don't think, however, that a couple of posts and a few tens of  sponsored euros are enough to become rich on Facebook. It's a matter of intercepting useful traffic and making it  loyal as well as obviously motivated to choose you.Respond promptly to requests. If you have a Facebook page or an Instagram channel you know that  users find it convenient to write to you on Messenger or Direct to get quick responses. Yes, and that's why Facebook tracks average response speed. And you, who haven't responded to your followers for months, are you making a  good impression?All this must happen 24 hours a day.





Or almost, come on. We can say that unexpected events, complaints, criticisms, yes, can hit you at any time. You "only" need to have a crisis management plan to contain the damage.“Ok, are you telling me that to do good Social Media Marketing you just need to set aside a couple of hours a week?”For small and medium-sized businesses that say, “Well, I don't have tons of followers, so I can post something every now and then and everything will be fine.” I'm sorry to have to shatter this dream but it couldn't be further from the truth. If anything, small businesses, which have smaller followings, have to work even harder to grow their brand identity. Organically and otherwise.There are thousands of great strategies to achieve Nike success but to execute those methods it takes a lot of time and energy. And above all skills.