Each of the five .i's. of the . customer wave .® framework has served as the basis for these events that have featured the participation of brilliant experts who have contributed their vision and experience to all attending partners. The great attendance and the feedback received encourage us a lot to work on the next dec fridays. Furthermore the conclusions have been reflected in the white papers developed by speakers and members of dec which have been widely received by the media. One of our latest milestones has been the launch of the professional certification in customer experience.
There are many executives who work to achieve maximum customer satisfaction and loyalty not always with positions and departments under the name of customer experience. With this certification the first endorsed by dec we provide a seal that guarantees its bearers the theoretical Digital Marketing Service and practical knowledge so that they can develop the customer experience in any .pany. Now we face the most important event of the year for us the ii international congress on customer experience . district auditorium will be the national epicenter of this discipline. Speakers from america and europe great experts in customer experience will shed light on the latest trends success stories and new challenges we face.
In addition we will present the ii dec awards for the best practices in customer experience awards that are consolidated on the international scene and are expected by professionals .panies and the media. Dear partners and friends I only have to invite you next october th at the telefónica district auditorium. The event will be a º experience that you will not forget.Online stores beyond simple sales .intelligence is the ability to adapt to change . declared physicist stephen hawking.