Data Second Party Data Third Party Data

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Actively utilize search data from personal investments to market trends. What is the biggest change that has occurred with the advent of digital marketing ? This means that the use of data has become possible. This means that marketing activities are being carried out through ‘media that allows data tracking.’ To put it more broadly, before the advent of digital, the media mainly consisted of TV advertisements and outdoor advertisements that conveyed messages one-sidedly. Therefore, it was difficult to track what customers did after seeing the advertisement. Now, as the use of digital media has become widespread, companies are able to collect a variety of customer data. As a result, campaign performance such as content and advertisements can now be measured with data. In this environment, marketers have actively used data and, as a result, have strived to provide better customer experiences.


Through this article, I would like to talk about the following three things. What types of customer data Cambodia Phone Number Data are there? What does Google's discontinuation of third-party cookies, which has been a hot topic recently, mean? How should marketers respond to this? 3 types of data Customer data is classified into three categories depending on who owns the data or its source. First Party  Source: customer labs First Party Data First-party data is customer data collected directly by a company. For example, this includes user behavior data, purchase history, and survey responses collected through a company's website or mobile app. pros and cons First-party data is the most accurate and reliable data for companies and is most useful for personalized marketing. However, there are limits to fully understanding customers with only one-person data. Additional data sources are often required. uses First-party data is best suited for personalized marketing.




We can provide personalized content and recommendations based on purchase history and interaction data. It is also effective for retargeting ads. Second Party Data Second-party data is customer data obtained through data exchange with a third party. For example, if we receive customer data from another company or platform we have partnered with. First-party data from other companies becomes second-party data for our company. pros and cons The advantage of second-party data is that you can obtain more customer data. However, there are disadvantages in that the data accuracy is lower than that of one-person data and the collecting entity cannot be controlled. uses Second-party data is mainly used to expand target customer groups. Coupled with additional demographic data, you can discover new customer segments.