Benefits of cross-channel marketing

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VPN Users Survey Responses Those that responded that they did use VPNs demonstrated that over did not click on ads: How Often VPN Users Click on Google or Youtube Ads That means nearly of VPN users do click on ads. If, based on the first graph in this post, we assume VPN usage is around , and of those people click Google and YouTube ads, we can assume that nearly of ad traffic may be geographically unqualified. This will likely have a larger effect on local businesses than national businesses as, for the sake of speed, many VPN users may connect to servers within their country, but from a different city.

Than the one in which they’re located. Digital marketers need to reconsider the relevance of Photo Editing Services  their ad traffic and the reliability of their analytics data. VPN use is only going to increase, and we should be prepared. Social Marketing Trends That Won’t Work in Posted on January , Digital Marketing, Social Marketing, Social Media Marketing The focus on social media marketing and communication grows every year. It’s estimated that the average American sees , ads per day, which makes reaching them where they are, at the time they are there, with content that resonates more important than ever.



Was a challenging year for brands on social media as consumers raised concern about fake news and data privacy, making them more wary to trust brands; therefore, forcing companies to alter their social marketing strategy. Brands can no longer communicate to and with consumers like they used to. Instead, there will have to be a shift in focus to brand and performance marketing in order to optimize and reach business objectives like revenue growth, retention and profitability.