Collect your participants' email addresses. You can then contact them again later, before or after the webinar. Email addresses are a must for your sales funnel. . Thank participants for their participation Many marketers skip this step because they believe that their job is done after receiving the email address. But you also want to leave a good impression. Someone has registered for your webinar. This user trusts you, , and maybe even tells their friends about it . You should at least thank them for that. Don't overcomplicate it. Just send them a quick email.
Registered for a Smart Blogger webinar , I received this lovely email: Screen Shot at .. AM This email thanked me for registering and explained how I could attend the webinar. You can also send registered participants a discount or a gift, like philippines photo editor Naturebox did with this competition: pasted image Or, after successful registration, you can show the user a special landing page with a gift and additional information. pasted image Or you can simply say thank you, like Orbit Media Studios . pasted image “Thank you” is something you hear again and again in the retail industry and in customer service, and your webinar should be no exception.
Depend on the industry or the product. A thank you is always appropriate. The first impression is particularly important with a webinar because you want to continue to maintain contacts over the coming weeks. So make a good first impression. Be nice and thank your participants. . Provide real value Don't be tempted and definitely don't turn your webinar into a pure sales pitch. You can subtly call participants to action, but you also have to offer something to your audience. Why? Because this webinar gives participants a first impression of you and your company. If your webinar turns into a sales pitch, they will definitely not attend a second time. Always remember that you need to build a good relationship.
